With the globalization and rapid development in computer technology there are number of latest technologies are created for better and wide communications. One such term is webcast, or webcasting and virtual events. After a person takes the word broadcasting and applies it to the web, it can get results with this term. A Webcasting is a media presentation which is available over the Internet by way of media technology to distribute single information to many users. While Virtual events are very interactive it is a type of assembling of people from dissimilar areas over the internet. By using internet large numbers of peoples join in this event they watch and actively participate in this event through worldwide.
Going in depth of webcasting and virtual events
Webcasting includes streaming live audio and video or other media files. Webcasting is also known as broadcasting that serves media files over internet. The “webcasters” include radio and TV stations, who telecast their output through live TV or live radio streaming through satellite. Webcasting licenses are offered by Right and Licensing Internet Bodies to the webcasters. This webcasting is done regularly online by many prominent independents. Through webcast, information relating to computers, technology, live news, media and many other shows are added regularly. Webcasting” was first publicly described and presented by Brian Raila of GTE Laboratories at Entertainment 89, 1989, held in New York City, USA. While in case of Virtual event it was first widely expressed and accessible as “Convention View” in 1993, but virtual events become more popular in late-2000s recession. By creating Virtual tradeshows, Virtual conferences, Virtual job fairs, Virtual company conferences and Virtual sales meetings helps to bring thousands of attendees to an event from around the world. A Virtual event provides a number of methods to applicant so as to connect and communicate with each other. While participating in a virtual event, the applicant can share as well as exchange the information between the participating parties. Content can also be distributed to applicant. At this time applicant will make use of an internet-based software program so as to connect themselves to the meeting either through one way presentation platform or through two way interactive platform. So, those are the work areas of webcasting and virtual events.
Role of webcasting and virtual events
Webcasting made its debut in March 1992 with the first radio broadcast from the Internet, according to The Internet Delivery. In 1995, ESPN broadcast the first live radio feed on the Internet–a baseball game between the Yankees and the Mariners. By 1996, there were 82 radio stations broadcasting online. As of 2010, literally thousands of radios stations are broadcasting over the Internet, and video streaming and live teleconferencing are common place. On other hand, Virtual events or hybrid events can present a rich source of marketing data, because the actions of every applicant can be tracked and estimated. A virtual engagement directory is an inconsistent to calculate interaction quantity and quality of applicant. Participants can also control their social network inside the occasion to form interest groups or find compatible persons. They can also share their result with their online group of people, often leading to viral reputation of an event. For any organization, live webcasting and virtual events will help to make possible the viewing of presentations, doing online seminars and taking business conferences through video calls.
This live webcast is helpful for the person, representative or a manager who will not be able to attend meetings. In institutions or colleges, local, national and international sports event, have also became live through webcasting and virtual events. While Virtual events not only used for sales and marketing but also they are used as a powerful tool for online training, which is most useful for the organization in order to save money. It improves the effectiveness of distributing instructional contents to its applicants. With the help of webcasting and virtual events, even small sport matches can be viewed online by viewers if they may not be able to reserve standard time. So, webcasting and virtual events will help to those persons who cannot able to attend physically.
Such a live broadcasting is a reasonable alternative to attending physical or live public speaking events that expands the viewing listeners/viewers through internet connection. So, webcasting enable physical public appearance to connect too many listeners/viewers and many others. At the same time virtual events can be executed in real time, where all applicants are allowable to simultaneously contribute in the event. These features specified virtual events a lot of the same enthusiasm as well as communication that a physical event possesses.