Web traffic is crucial to your website’s success. If you have a business website, you get to sell more of your products if you have a high traffic site. If you maintain a website to earn money from pay per click ads, you are also likely to earn more if your site caters to thousands of visitors each day. You can get more people to visit your website and increase your traffic if you are able to put your site in one of the top spots on the search results page. It is essential that you learn different ways as to how you can improve your site’s ranking if you want to increase your traffic, boost your sales and increase the income you earn from your ads. Here are the things that should help you get the top spot in the SERPs:
Speed Up Your Website
You need to ensure that you have a fast loading website if you want to improve your ranking in the SERPs. Google confirmed it uses site speed as a factor in ranking websites. This means that you tend to get a better ranking if you have a fast website than when you have a sluggish site. There are a number of ways you can improve your site’s speed. You may, for example, use a content delivery network (CDN). There are plenty of CDN providers you can choose from but you can use Cloudflare’s CDN if you do not want to shell out money. You can also significantly improve your site’s loading time if you remove unnecessary elements from your website. Using too many images, for example, can slow down your site so try to minimize the amount of photos that you publish on it. Should you need to post several photos, consider having these photos hosted by Flickr or Photobucket to minimize the strain on your web server every time somebody views or downloads the photos that you posted on your site. Although ads can bring you money, you should not overload your website with too many ads as well because ads can also slow down your site.
Create Unique and Quality Content
Plagiarism is a big no-no when it comes to search engine optimization. Search engines frown on duplicate content so you likely won’t get a favorable ranking in the SERPs if your site uses a lot of articles that are taken from other sites on the internet. You should, therefore, ensure that you only post unique content on your website to avoid getting penalized by the search engines. If you want to improve your ranking in the SERPs, make sure you post high quality articles on your website. This means posting content that provides value to your readers. Consider what your readers are searching for in your site and produce content that can provide them with the information that they need. If your Google Analytics shows that majority of your visitors visit your site to learn more about RingCentral and other phone service providers then write articles about these. Avoid writing for the search engine because you might end up with keyword stuffed articles that your readers will have a hard time understanding. If you are not confident about your writing skills, you can hire a competent writer to produce your website’s content for you.
Observe Ethical SEO Practices
Search engines provide guidelines on how you can properly optimize your website to make it more search engine friendly. Make sure that you observe these recommended SEO best practices and avoid engaging in unethical SEO practices such as link buying, spamming and keyword stuffing if you do not want your site to be penalized by the search engines.