Blogger outreach has become hugely popular as a means for businesses to reach a wider audience and promote themselves. With so many internet users trusting the advice and the information on their favourite blog sites, this is definitely a strategy that you should be implementing if you want to increase the number of visitors that head to your website and purchase your products or services.
Developing a successful blogger outreach strategy can be a little tricky, though, so continue reading for a few helpful tips that will allow you to get started in the right way. With the appropriate strategy, bloggers will be more than willing to talk about your products in a positive light or let you post a guest blog of your own to their site.
Set Your Goals
Just as you would do with any other marketing or advertising campaign, when it comes to developing a blogger outreach strategy, the first thing that you need to do is set your goals so that you really know what direction you are going to take and why. For example, do you want to increase your brand presence, boost your sales numbers, attract a higher number of prospects to your site, or improve your reputation?
Create Personalised Emails for Each Blogger
It may be a lot easier and a lot less time-consuming to just write up a generic email that you can then send off to every blogger that you think would be a good fit, but the truth is that a personalised, custom email is the best way to get a blogger’s attention and appreciation.
Prove to each blogger that you contact that you have taken the time to read through their blog. Let them know what you like about the blog, why you think their audience would want to know about your brand, and perhaps even mention a specific blog post that you enjoyed reading.
Have Bloggers Write About You More Than Once
When readers see a brand mentioned more than once on their favourite blog, they are more likely to take action and visit that brand’s website or purchase its products. Therefore, in addition to having a blogger write about you for the first time, stay in touch with them. Let them know about any updates you have to share, new products that you have to offer, etc. This will encourage them to write about you multiple times, especially when you need some extra promotion.
Offer Something Valuable to Bloggers
Another great way to get mentioned on a high quality blog is by offering the blogger something valuable. For example, you could send them free samples that they can review, or you could write a guest post if they’re hoping to add new writers and content to their site. And if you have an affiliate program, you can ask the blogger to be involved, as they can make some extra money by encouraging their readers to purchase from you.
Kindly Request Links Back to Your Website
Even if you do get a lot of bloggers interested in promoting your brand, you need to make sure that you stay on top of them. Read through the blogs that they post and make sure that they have properly linked back to your website. Find unlinked brand mentions and contact the writer to politely ask them to include a link to your company’s website.
By keeping the tips above in mind, you can create a blogger outreach strategy that will get you the results that you are looking for. Remember, being mentioned on a variety of trustworthy blogs is a great way to promote your brand and attract new customers.